LIVEALITY Privacy Policy

There are many different ways you can use our Services - to view, share, upload, or create information and content; to automate tasks, or to communicate with other people. When you share information with us, for example by creating a LIVEALITY Account, we can make those services even better - to help you connect with people or make sharing with others quicker and easier. As you use our services, we want you to be clear how we're using information and the ways in which you can protect your privacy.

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use that information.
  • The choices we offer, including how to access and update information.

Your privacy matters to LIVEALITY (OrgPix, Inc. d/b/a "LIVEALITY") so whether you are new to LIVEALITY or a long-time user, please do take the time to get to know our practices.

Information we collect

We at LIVEALITY collect information in three ways:

  • Information you give us. For example, many of our services require you to sign up for a LIVEALITY Account. When you do, we'll ask for personal information, like your name, email address, and mobile telephone number. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible LIVELITY Profile, which may include your name and photo if you choose to provide them. Additionally, you may give us information if you enter searches in our website or mobile application. Also, when you register for an event, we will provide you with a QR code that identifies you and your device. Certain events allow you to scan your QR code for various purposes (for example, to identify you to a LIVEALITY photographer or to request information offered by an Event Organizer). When you allow your QR code to be scanned, you provide information about yourself that you have provided to LIVEALITY.
  • Information given to us by others about you. Many of our Services require other users (Event Organizers, for example) to give us your name and email or telephone number. This allows the user to have information communicated to you as a Service provided on their behalf by LIVEALITY. For example, when an Event Organizer signs up to use our Services, the Event Organizer will be asked to send invitations to event participants. The Event Organizer will then provide email addresses and/or telephone numbers of invited participants and will use our Services to send invitations to participants by email or SMS. Also, others may "tag" you in photos that are available through the Service. When you are tagged in a photo, your name is associated with the photo.
  • Information we get from your use of our services. We collect information about the services that you use and how you use them, like when you view a photo, interact with Memorabilia (such as photos, invites, posters, Eventbooks, thank-you Notes), or share content with a third party.
    • This information includes:
    • Device Information
      • We collect device-specific information (such as your hardware model, operating system version, and unique device identifiers). LIVEALITY may associate your device identifiers with your LIVEALITY Account.
    • Log information
      • When you use our services or view content provided by LIVEALITY, we automatically collect and store certain information in server logs. This includes:
      • details of how you used our service, such as your search queries.
      • Internet protocol address
      • device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.
      • cookies and other tokens that may uniquely identify your browser, App ID, or LIVEALITY Account.
    • Identification and location-tracking information
      • When you use LIVEALITY services, we may collect and process information identifying you and your actual location. We use various technologies for these purposes, including IP address, Bluetooth, GPS, wi-fi access points, radio frequency identification (RFID), facial-recognition technology, and other sensors that may, for example, provide LIVEALITY with information on nearby devices.
    • Unique application numbers
      • Certain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to LIVEALITY when you install or uninstall that service or when that service periodically contacts our servers, such as for automatic updates.
    • Local storage
      • We may collect and store information (including personal information) locally on your device.
    • Cookies and anonymous identifiers
      • We and our partners use various technologies to collect and store information when you visit a LIVEALITY service, and this may include sending one or more cookies or other identifiers to your device.

How we use information we collect

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect LIVEALITY and our users. We also use this information to offer you tailored content - like providing you with photos of yourself and friends and allowing Event Organizers and other event partners to send you invitations to events, thank-you notes, and other information about their events. In addition, we may use location technology, standing alone or in connection with Google Maps, to provide you with information that may enhance your user experience. For example, our Services may provide you with information regarding a vendor that offers photo-processing services where you can have event photos printed for your personal use. We may use photos you take to create memorabilia of the events you attend, such as Eventbooks, posters, and mugs.

When you allow your QR code to be scanned for a particular purpose, LIVEALITY or, as applicable, event organizers will use your information for that purpose. For example, if you allow a friend to scan your QR code in order to add you to his or her friends list, LIVEALITY will use your information for that purpose to enable additional functionality.

When you upload a photo to the Service, your name may appear associated with the photo and be visible to Event Organizers and other event participants.

You may "favorite" photos of events you are attending. If you do so, we may use that information to tailor Memorabilia to your interests. We also use favorites in the aggregate to better understand trends of photos and provide a more personalized experience to Event Organizers and users.

We may use the name you or your Event Organizer provides for your LIVEALITY Profile across the services we offer that require a LIVEALITY Account. In addition, we may replace past names associated with your LIVEALITY Account so that you are represented consistently across all our services. If other users (such as event organizers) already have your email, or other information that identifies you, we may show them your publicly visible LIVEALITY Profile information, such as your name and photo.

If you have a LIVEALITY Account, we may display your Profile name, Profile photo, and actions you take on LIVEALITY or on third-party applications connected to your LIVEALITY Account in our services. Wherever possible, we will respect the choices you make to limit sharing or visibility settings in your LIVEALITY Account.

When you contact LIVEALITY, we may keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

We use information about your usage of the website or App that you give to us or that is collected from cookies and other technologies, to improve your user experience and the overall quality of our services.

We may combine personal information from one service with information, including personal information from other LIVEALITY services.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

LIVEALITY processes personal information on third-party servers in many countries around the world. We may process your personal information on a server located outside the country where you live.

Transparency and choice

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, where available, you can:

  • Choose a name for your personal profile page.
  • Decide how much profile information is shared on your personal LIVEALITY page.

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled.

Information you share

Our services let you share information with others. Remember that when you share information publicly or share with others who share it publicly, it may be indexable by search engines. Our services provide you with different options on sharing content.

Your Choices: Accessing and updating your personal information

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it - unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).

Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not delete residual copies and may not remove information from our backup systems.

Information we share

We do not share personal information with companies, organizations and individuals outside of LIVEALITY unless one of the following circumstances applies:

  • With Event Organizers
    • We share your personal information, and event photos that you take, with the organizers of events that you participate in that use our Services.
  • With your consent
    • We will share personal information with companies, organizations or individuals outside of LIVEALITY when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information.
  • For external processing
    • We provide personal information to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
  • For legal reasons
    • We will share personal information with companies, organizations or individuals outside of LIVEALITY if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
    • meet any applicable law, regulation, legal process or enforceable governmental request.
    • enforce applicable Terms of Service, including investigation of potential violations.
    • detect, prevent, or otherwise address fraud, security or technical issues.
    • protect against harm to the rights, property or safety of LIVEALITY, our users or the public as required or permitted by law.

We may share aggregated, non-personally identifiable information publicly and with our partners - like Event Organizers, sponsors, or connected sites. For example, we may share information publicly to show trends about the general use of our services.

We will not share, distribute, sell or rent your personal information to third parties for their marketing purposes without your express consent. However, Event Organizers and other event partners may send you certain information through our Services related to their specific event in which you participated. That information may contain coupons, discount codes, or marketing information.

If you do not want to receive marketing communications from us or participate in advertising customization programs that we may choose to offer, you may indicate your preference through your preference setting on our site or as indicated in the communication or advertisement itself.

Google Analytics

We use features of Google Analytics, a web analytics service provided by Google, Inc. ("Google") to help us better understand how people use our site so we can continue to improve it. For example, we use Google Analytics to obtain information regarding the number of unique visits our site receives, the total number of views our site receives, and the parts of the site that are viewed most frequently. Using cookies stored on your web browser, Google compiles reports analyzing people's use of our site on a non-personalized basis.

Google may share the data it collects with other Google services and may use the data to contextualize and personalize ads of its own advertising network.

You may opt out of all Google Analytics data collection at http://www.networkadvertising.org/choices. You may also prevent your data from being used by Google Analytics by installing a Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Google Maps

LIVEALITY uses the Maps Application Program Interface (API) by Google to provide some of our Services to you.

Your use of the Google Maps API is subject to Google's Privacy Policy, as well as our own. Google's Privacy Policy is available at http://www.google.com/policies/privacy. With respect to your use of the Google Maps API, we incorporate by reference Google's Privacy Policy.

Information security

We work hard to protect LIVEALITY and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

  • We encrypt many of our services using SSL.
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to LIVEALITY employees, contractors and agents who need to know that information in order to process it for us, and who are subject to contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

When this Privacy Policy applies

Our Privacy Policy applies to all of the Services offered by LIVEALITY and its affiliates, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.

Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you within our Services, or other sites linked from our Services. Our Privacy Policy does not cover the information practices of other companies and organizations who use our Services. Similarly, we may partner with third-party businesses who offer, utilize, or distribute our Services. Such third parties may have their own privacy policies that differ from ours, and they may utilize your information differently than we do. If you use our Services through such third-party websites or mobile applications, you should regularly review their terms and privacy policies to learn how such third parties may collect, store, and use your information.

Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Online Tracking

Because LIVEALITY does not collect personal information about your online activities over time and across third-party sites to provide targeted advertising, we do not respond to "Do Not Track" signals.

Changes

Our Privacy Policy may change from time to time. We will post any privacy policy changes on our website (https://www.liveality.com/privacy) and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review. Any changes made to our Privacy Policy are effective upon posting on our site.

SPECIAL NOTE TO PARENTS

We take the privacy of children seriously. The Services are not directed at children and our Terms prohibit children under the age of 13 from registering for or using the Services. Accordingly, we do not knowingly collect personal information from children under the age of 13 through our Services, and we request that children under the age of 13 not submit any personal information through our Services or otherwise use our Services.

Contact

If you have any questions about this Privacy Policy, you may contact us by visiting www.liveality.com and clicking on the "Contact" link.

This Privacy Policy was last modified effective June 16, 2017.